Most early mall in-store navigation solutions were implemented using Bluetooth technology. The technology was originally marketed as proximity marketing.
Proximity marketing is a form of location-based marketing. Bluetooth beacons find out where potential customers are. It will push promotional information to customers.
SKYLAB has developed and launched a series of proximity marketing beacons. Now many shopping malls will deploy SKYLAB proximity marketing beacons indoors. Proximity marketing beacons are great at detecting an approaching shopper's device. Beacons send coupons to their electronic devices.
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